Superfandom.ai

Machine intelligence does the reading.
Human intelligence does the shaping.
Have fans, not customers.

Twenty five years of proven fan and brand innovation, as intelligence. Start free.

The collision

Powerful insight is a collision between data and intuition.

We wrote that in a client deck in 2004. The collision has not changed. The intelligence and speed have.

Automatically read your market. Map your audiences.

Find the insight, inspire ideas. Strategise the activation.

And do the first pass in minutes, not months.

Then riff your human intelligence to steer and shape.

Learn it. Run it yourself. Or drag and drop, and we run it with you.

Three ways in. Pick the one that fits.

The A to Z

The free handbook of fandom.

Learn the language from Audience to Zeitgeist. Read it, listen to it, keep it. This is the fandom innovation vocabulary every other part of the method runs on.

How. Ebook, audiobook, and audio chapters. For anyone. Start here on us.

Free

Get the A to Z free

The Fandom Program

Learn and do fandom.

Your Knowledge Library. Twenty five years of knowledge as a self-paced library for individuals and teams. The method, the lessons, the tools, and our AI Coach intelligence that runs on your own AI. You build it with your human smarts, coached by intelligence we train.

How. Digital Playbook, audio training sections, and AI Coach skills for your preferred AI. All delivered in the learning platform. For individuals and teams who want the capability in-house.

USD 1,200 per person · 959 each for teams

Start the Program

FandomOS

We do it, on your data. Then you make it yours.

Your brief and your data come back as a Fan Cone, a Fan Map, the core insights, the creative directions and the best-fit fandom strategy. Packaged and ready to put in front of a room. Then five riffs, where your smarts steer our intelligence, and every riff closes on something made.

How. Drag and drop your files into the chat window. It runs. The full report deck comes back. Then you riff. For brands, labels and agencies with a live brief and real data.

USD 10k per project, five riffs included

Book a demo

The record

This is not theory. It is what worked.

At Radio 1, the method helped add five million fans. At Spotify, it inspired innovations that helped add a hundred million more. At American Idol, it helped read the biggest voted moments in television history. Sony Music. Warner Music. The BBC. Cisco. Unicef. Unilever. Amongst many others.

Twenty five years. The same truth, proven in a different context every time. And most businesses are still building for customers. That is the gap we are solving.

The method as intelligence

Your agency came back with Foodies, Gym Junkies and Brand Buyers.

Not one of those is a person you could meet. You cannot build for a segment. You can only build for someone.

So we do not segment your audience. We map it by behaviour. By how deeply people already care.

This is the Cone.

Four behaviours. Fanatics, Enthusiasts, Casuals, Indifferents. It lies on its side, narrow at the hot tip, wide at the cool end. It is not a funnel and it is not a ladder. Nobody climbs it. The idea travels through it, carried by Enthusiasts.

The Cone lying on its side. Four behaviours, from Fanatics at the narrow hot tip through Enthusiasts and Casuals to Indifferents at the wide cool end.

This is the Fan Map.

The Cone cut a second time. By generation, community, role or cluster. The behaviours stop being categories and start being people you could name, meet and talk to.

A Fan Map. The Cone cut a second time into named fan groups by generation, community and role.

Placeholder. Real client work, not cleared for the live site.

This is what you do with it.

Derive the insight. Innovate against it. Strategise the activation. Cone, then Applied, then Strategise.

A fan meet and greet in progress — Meet and greet

A workshop wall covered in method work — Workshop

A team working through the method together — Team working

A finished fandom strategy laid out — The strategy

Look at our mark. Those four bars are the Cone.

Where you land

We do not move people up the Cone. We meet fans where they are. Where are you?

That is the method. It is also how this page is built. Find yourself below.

Fanatics. You already do this.

You know what a fan map is. You have built something close to ours. You want the machine, not the lesson.

Go to FandomOS →

Enthusiasts. You would run this yourself, if you knew how.

Learn this on Monday. Collaborate with your AI coach to run it on Wednesday. Show your team the results on Friday.

Go to The Fandom Program →

Casuals. You have got a live problem.

Something is not working, and the research came back with Foodies and Gym Junkies. Start with the A to Z. It is free and it is the whole language. If you want to run it yourself, the Program. If the problem is live and cannot wait, book a demo.

Get the A to Z free →