Free Handbook

The A to Z of Fandom.

Twenty six visual ideas. Audience to Zeitgeist.
The language of Applied Fandom, on us.

Your address goes to us and to Kit, and nowhere else. What we do with it.

The A to Z of Fandom, the printed book, cover
The A to Z of Fandom, open, showing an illustrated spread
A real book. Not a lead magnet.
What it is

This is the vocabulary.

Every other part of the method runs on it. The Playbook, the Program, FandomOS. If you can speak fandom, everything after this gets easier.

It is also where the words come from. Propensity. The Cone. Fanatics, Enthusiasts, Casuals, Indifferents. The riff. Applied Fandom runs on this language, and this is the whole of it, free.

Twenty six entries, one for every letter. Each one short. Each one something you can use on Monday.

A taste, before you give us anything
A is for Audience, the spread from page seven of the A to Z
A is for Audience. Page seven.
C is for Cone, the spread from page thirteen of the A to Z
C is for Cone. Page thirteen, and the whole origin story.
How you get it

Read it. Hear it. Keep it.

Ebook

Read it anywhere.

Audiobook

The whole thing, read aloud.

Audio chapters

One per idea. For the commute.

Yours to keep. No expiry. No wall halfway through. One email, and it is with you. That is the whole transaction.

Who it is for

Anyone. Start here on us.

You do not need data, a brief, a budget or a team. You need twenty minutes and a world you care about.

Nothing you have to buy. If it connects and you want to run the method yourself, The Program is there. If you have a live brief and real data and it cannot wait, book a demo.

Free. Knock yourself out.

Your address goes to us and to Kit, and nowhere else. What we do with it.