Learn to do fandom.
Hear it. Read it. Then do it.
Listen
Two or three minutes of Matt beside every part. The heart and the why.
Read
The Playbook section in full, on the page. The knowledge, not a summary of it.
Do
Load the Coach skill into your own AI and build it by hand, coached.
The Coach asks the questions, holds the method, keeps your language, and does not move on until the work is solid.
It never builds it for you. You learn to build your own fandom. The Program is you learning to steer. FandomOS is us steering with you.
The Language, then the Playbook of three parts.
The Language as Handbook
The A to Z, included. Twenty six ideas, Audience to Zeitgeist. This part is absorptive. No build yet. You are learning the vocabulary every skill after it runs on.
CONE
Map your audiences by propensity - what they are already close to doing - not by demographics. Find your Fanatics, Enthusiasts, Casuals and Indifferents.
You come out holding: your own Fan Cone and Fan Map, built by your own hands.
Applied
Run your Fan Cone and your read through creative methodologies to innovate new solutions, and put them to the test. Fan group by fan group, not sprayed at everyone.
You come out holding: a set of developed concepts, each one aimed at a behaviour you could name, ready for human test and learn.
Strategise
Choose the best fit route for what your brief is actually going after, and lay the plan across the year.
You come out holding: a strategy you could walk into a board meeting with.
Four things.
Access closes in a month - but A-Z Handbook, the Fandom Playbook, and the AI coaching skills stay yours forever.
The digital Playbook
The full method, in writing, yours to work through at your pace.
Audio training sections
A lesson beside every part.
AI Coach skills
Loaded into your preferred AI. Claude, GPT, Gemini. We recommend Claude. It goes deepest.
The learning platform
All of it in one place. Self-paced. No cohort to keep up with.
Same library. Seats for everyone.
Built for artist teams, brand and sales squads, marketers, agency strategists and planners.
The BIF People Program
The Fandom Program draws on the BIF People Program. For more on that, go here →
Or contact us directly. We offer package discounts for individuals and teams.
